🔍 Why AdSense Approval Is Harder in 2025

Google AdSense remains one of the most accessible ways for bloggers to monetize their websites — but the bar for approval has risen significantly over the past few years. Google now scrutinizes new applicants far more carefully, particularly when it comes to content originality, site experience, and policy compliance.

In general, newly launched websites with fewer than 4–6 months of history and a thin content library are almost always rejected on the first attempt. But age alone isn't the issue. Plenty of older websites get rejected too — usually because of preventable mistakes that this guide will help you fix.

🚀 14 Proven Tips to Get Your AdSense Account Approved

These aren't generic suggestions — they're the specific factors Google's review team checks when evaluating your site. Work through each one before you apply (or reapply).

1. Original Content — The Most Important Factor

Google's content review is the single biggest hurdle for most applicants. Your blog posts must be genuinely original — written from your own experience, research, and perspective. Copying from other websites — even with minor rewrites or paraphrasing tools — is detectable and will result in rejection or, if you're already approved, ads being suppressed on those pages.

The same applies to AI-generated content published without meaningful human review and editing. Google rewards helpful, first-hand content. The more your posts reflect real expertise and original insight, the stronger your approval chances.

2. Clean, Responsive Blog Design

Your website doesn't need to be built by a professional designer, but it does need to look clean and load properly on mobile. Before applying, remove any excessive pop-ups, banner promotions, or auto-playing media. Make sure all important links — including your required pages — are accessible from your header navigation and footer.

Site speed also matters. Run your site through a page speed testing tool and address the most critical issues before applying. A slow site signals poor user experience to both visitors and Google's review team.

📄 Required Pages Before You Apply

These pages are non-negotiable. Applying without them — or with placeholder/lorem ipsum content — is one of the most common reasons for rejection.

Consistency in Brand and Publishing

Publishing frequency matters, but so does visual consistency. Create custom thumbnails for your posts that follow a consistent color scheme and typography. A cohesive brand — consistent colors, fonts, and image styles across all posts — signals professionalism and gives the impression of a legitimate, long-term publishing operation.

Try to publish at least 2–3 posts per week when actively building toward AdSense approval. Gaps of weeks or months between posts suggest to Google that the site may be abandoned or low-effort.

Traffic: Why It Matters More Than You Think

While AdSense doesn't publish a minimum traffic requirement, sites with zero or near-zero traffic are frequently rejected. The logic is simple: if no one is visiting your site, there's no audience for the ads.

Focus on building real, organic traffic through search engine optimization, social sharing, and community engagement before applying. Never purchase traffic from third-party services — Google monitors traffic quality closely, and bot traffic or incentivized clicks can result in account suspension even after approval.

✅ Official AdSense Eligibility Requirements

⚖️ Do's and Don'ts at a Glance

📋 Pre-Application Checklist

Before you hit submit, run through this checklist. Every item that you can check off significantly increases your approval chances.

❓ Frequently Asked Questions