How to Apply for
Google AdSense
in 2025
Ready to turn your blog traffic into real income? This complete walkthrough covers every step of the AdSense application — from creating your account to placing ads and watching your first earnings roll in.
What Is AdSense?
A Google program that pays website owners to display targeted ads.
How You Earn
You get paid when visitors view or click ads displayed on your site.
Monthly Payouts
Google pays directly to your bank account once you reach the $100 threshold.
📋 Table of Contents
Requirements Before You Apply
Before you open the AdSense sign-up page, your website needs to meet a set of baseline requirements. Skipping this preparation is the number one reason for rejection. Run through these six areas first — if your site checks every box, you're ready to apply.
High-Quality Content
Original, well-written posts that offer real value to your readers. No copied or AI-spun text.
Website Ownership
You must own and control the site. A custom domain (not a free subdomain) is strongly recommended.
Sufficient Content
At least 15–20 fully written blog posts across focused categories. No thin or stub pages.
User-Friendly Design
Responsive, fast-loading, and easy to navigate on all devices.
Privacy Policy & About Page
Both pages must be live and contain real, accurate content — not placeholder text.
Age Requirement
You must be at least 18 years old to create an AdSense account in your own name.
10 Steps to Apply for Google AdSense
Once your site is ready, the application itself is straightforward. Follow each step in order — the steps are numbered in the sequence Google actually walks you through in the sign-up flow.
Create or Sign Into Your Google Account
AdSense requires a Google account. If you already use Gmail for your blog, use that same account — keeping everything under one Google profile makes managing AdSense easier. If you don't have one yet, head to accounts.google.com and create a new account. Use a professional-looking email address, ideally one tied to your custom domain.
Visit the AdSense Website and Click "Get Started"
Go to adsense.google.com and click the blue Get Started button. You'll be asked to sign in with your Google account if you haven't already. This takes you to the beginning of the application form.
Enter Your Website URL
Type in the full URL of the website where you want to display AdSense ads — for example, https://yourwebsite.com. Make sure you enter the exact URL including https:// and without any trailing paths. Double-check this carefully — it cannot be changed easily after submission.
Enter Your Contact Information
Fill in your full legal name, mailing address, and phone number. This information is important because Google uses it to send your PIN verification card and to process your payments. Make sure everything is accurate — errors here can delay your payment setup by weeks.
Read and Accept the Terms and Conditions
Google will present its AdSense Program Policies and Terms of Service. Read through them — especially the sections on prohibited content, invalid click activity, and ad placement rules. Check the acceptance box only once you've genuinely reviewed the terms. Violating policies after approval (even unintentionally) can result in account suspension.
Choose Your Language and Account Type
Select the primary language your website content is written in. Then choose your account type — Individual if you're a solo blogger or creator, or Business if you're applying on behalf of a registered company. Most bloggers will select Individual. This choice affects your tax reporting, so select carefully.
Set Up Your Payment Information
Add your bank account details for direct deposit payments. Google pays AdSense earnings via electronic funds transfer (EFT) directly to your bank account once your earnings exceed the payment threshold (typically $100 USD). You'll also need to complete identity verification and tax forms before your first payment is released.
Submit and Wait for Approval
Once you've completed all the required fields, submit your application. Google's review team will manually evaluate your website against their policies and eligibility criteria. This typically takes anywhere from a few days to several weeks, depending on the volume of applications and your site's specifics.
While you wait, keep publishing fresh content and focus on improving your site's speed and structure. Don't make any major changes to the URL or layout while your application is under review.
Add the AdSense Code to Your Website
When your application is approved, Google will provide you with a short JavaScript code snippet. You need to paste this into your website's <head> section — or use a plugin to insert it if you're on WordPress. This code tells Google's ad network that your site is verified and allows ads to begin loading on your pages.
You can also choose specific ad units and formats within your AdSense dashboard — including display ads, in-article ads, and auto ads that Google places automatically in optimal positions.
Start Earning Revenue
Once the ad code is live, ads will begin appearing on your site. You earn money in two ways: impressions (when a visitor sees an ad) and clicks (when a visitor clicks an ad). Your AdSense dashboard shows real-time earnings, page RPM, click-through rate, and traffic data so you can track and optimize your performance over time.
What to Do After Your Application Is Approved
Getting approved is just the beginning. Here's what to do in the first few days after your AdSense account goes live to make sure everything is set up for maximum earnings.
Understanding How AdSense Pays You
Google Keeps 32% — You Keep 68%
When an advertiser pays to show an ad on your website, Google takes a 32% platform fee and passes the remaining 68% directly to you. For example, if your site generates $1,000 in ad revenue in a given month, your AdSense payout will be $680. There are no hidden fees beyond Google's standard revenue share.
Frequently Asked Questions
Your AdSense Journey Starts Here
Applying for AdSense is simple once your site is properly prepared. Take the time to build your content library, set up the required pages, and get some organic traffic flowing — then follow the 10 steps above and you'll be well on your way to approval. Once you're in, optimize your ad placements to make every page work harder for you.
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